Fractional Growth Marketing Services
Senior Growth Leadership.
Without the Full-Time Cost.
Is Your Marketing Stuck? Your Funnel Broken? Your Agency Not Delivering? Invisible to customers using AI?
I'm Lewis Davies. I work as your Fractional Head of Growth—embedded in your business 1-3 days per week, leading strategy and execution, delivering measurable results.
17+ years driving growth at Microsoft, Nuance, Peter Jones Media, and founding my own DTC brand from scratch.
Not advisory. Not agency. Leadership & Execution.
Who is this for?
You’re likely a good fit if:
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You’re a founder or owner still “doing marketing”
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You feel your business is getting left behind in the new AI era of search & automation
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You have a 1-3 marketers but no senior growth leadership
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Agencies execute but no one owns the strategy & you have concerns over performance
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Revenue is growing — but unpredictably
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You know there’s more upside in your funnel
If this sounds familiar, you don’t need more tactics. You need leadership - and I can help.
Brand experience
My Expertise & Services
My most commonly requested services include
SEO & AI Search Optimisation (GEO)
When customers ask ChatGPT or Perplexity for recommendations, are you mentioned? With nearly two-thirds of B2B buyers—and more B2C buyers—using AIs in the discovery phase, being invisible means losing customers to competitors before they even know you exist.
I optimise your content so AI models cite you as the answer. This is cutting-edge work— Why not start with our FREE AI Visibility Audit?
Performance Marketing
Multi-channel demand generation that drives qualified pipeline, not just vanity metrics. I've managed budgets from £0 (bootstrapped DTC brand to £10K+ monthly profit) to $2M (Microsoft, delivering $7.59M revenue), always with strict efficiency and commercial accountability.
PPC, LinkedIn, email, SEO—whatever works for your business, not what I want to sell.
Conversion & Retention
Traffic is pointless without conversion. I run systematic CRO programmes that reduce friction in your funnel (not just A/B testing button colours) and build retention-first strategies focused on repeat purchase behaviour, not discounting your way to growth.
Fractional Leadership
Embedded as your Head of Growth, working inside your business 1-3 days per week. I set direction, lead execution, manage your team or agencies, and own measurable outcomes. Not advisory. Not just strategy decks. Actual leadership.
ABM & Outreach Strategy
Using LinkedIn to execute automated account-based marketing (ABM) campaigns with tools like Expandi.io and Sales Navigator. Highly targeted outreach to decision-makers, building qualified pipeline without cold calling or generic spray-and-pray.
AI & Martech Automation
Implementing automation across lead generation, reporting, and profit optimization to streamline commercial workflows. Make, Zapier, HubSpot—whatever reduces manual work and gives you better data to make decisions.
Why Extra Mile?
Advantages of using our Fractional Marketing Services
Enterprise Expertise Without Enterprise Cost
A full-time Head of Growth costs £80-120K plus benefits and recruitment fees. With Extra Mile, you get the same strategic thinking and hands-on execution at 1-3 days per week from £3K/month. You're not paying for someone to sit in meetings or do admin - you're paying for results.
Most hires take 3-6 months to understand your business and deliver meaningful results. I start delivering in Week 1. Why? Because I've already operated fractionally with multiple clients - I know how to assess quickly, prioritise ruthlessly, and execute fast.
Immediate Impact,
No 3-Month Onboarding
Scale Up or Down as Your Business Needs Change
Launch phase? Scale up to 3 days/week. Systems running smoothly? Scale down to 1 day/week for oversight. No notice period drama, no redundancy costs, no guilt. You get flexibility that a permanent hire simply can't offer.
Most clients start at 2-3 days/week for 6 months, then adjust based on results and priorities.
How We Work Together
An overview of how Fractional Marketing would work for your business
I operate as an embedded Fractional Head of Growth.
That means I don’t sit outside the business offering advice. I work inside it — setting direction, leading execution and owning measurable outcomes.
Engagements are flexible depending on what your business needs:
Ongoing Fractional Model (Most Common)
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1–3 days per week embedded into your team.
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Strategic direction, performance oversight, team leadership and hands-on optimisation.
Intensive Growth Sprint
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3–5 days per week for 4–6 weeks.
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Designed to fix urgent issues, rebuild funnels, launch new channels or reset growth strategy quickly.
Diagnostic & Roadmap Engagement
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A focused deep-dive into your funnel, channels and metrics — resulting in a clear 90-day growth plan.
Most clients begin with a 3-6 month commitment to ensure meaningful impact.
If we can’t identify clear commercial upside, we won’t proceed.
Get a Free AI Visibility Check
My most requested service is AI Search Optimisation - commonly called GEO. More customers are using ChatGPT and AI assistants to find businesses. In fact over two-thirds of B2B buyers are now using LLMs in the "discovery phase" of the buying journey. If you're not appearing in these searches, you're losing opportunities you don't even know about.
I'll help you find out where you stand - and how to fix it.
✓ Your visibility score vs 3 competitors (0-10 scale)
✓ 10 real prompts tested across ChatGPT, Claude & Gemini
✓ Technical issues blocking you + step-by-step fixes
✓ 3-page report with genuine insights
✓ Implementation options from DIY to done-for-you
✓ 20-min consultation call included
About me
I'm Lewis Davies, and I've spent 17+ years learning what actually drives profitable growth... and what's just noise.
My current focus is helping businesses adapt to the AI search era. When your customers ask ChatGPT or Perplexity for recommendations, most businesses aren't mentioned. They're invisible. I fix that through GEO (Generative Engine Optimisation)—making your content AI-readable and citation-worthy. Most marketers haven't caught up to this yet.
I've managed enterprise budgets at Microsoft and Nuance (up to $2M, delivering $7.59M in revenue), led a 6-person marketing team at Peter Jones Media, and founded a DTC lifestyle brand that I scaled from £0 in my spare room to £10K+ monthly profit and a profitable exit. Zero paid media. Just compelling product stories and customers who kept coming back.
That brand - Chimineashop - taught me something critical: you don't discount your way to sustainable growth. You build trust through content and make retention the priority.
Former colleagues describe me as someone who balances strategic thinking with hands-on execution, cares about outcomes not just activity, and makes complex challenges feel manageable. I work collaboratively, build trust quickly, and stay focused on what moves the needle commercially.
That range of experience—B2B SaaS, DTC, enterprise, startup, agency, team leadership—means I understand different business models and growth stages. I know what works and what's a waste of time.
I work fractionally because it's the best model for both of us. You get senior strategic thinking and hands-on execution without £100K salaries or recruitment risk. I get to solve interesting problems across different businesses. It works.
Nice things people have said about me
Don't just take my word for it
"Lewis has improved our lead flow by over 600% YoY with no paid media costs"
Tomono D, Founder - Tomono Sushi Party
"Lewis is always looking for profit growth, and it was a pleasure to have him on the team"
Julian N, Marketing Director - PitPat
"Lewis is a real team-player and combines a professional approach with being great fun to work with."
Huw A, Investor & Chairman - Somerce
Get in Touch
Let's talk about how I can help