Free AI Visibility Audit
Senior Growth Leadership.
Without the Full-Time Cost.
I'm Lewis Davies, a Growth Marketing Leader and Founder of Extra Mile. I have 17+ years driving profitable growth across B2B SaaS, DTC, and consumer brands.
I help ambitious SMB owners & founders scale revenue, fix broken funnels and unlock predictable growth - without hiring a £100k+ Head of Marketing.
This isn’t advisory-only consulting.
I lead the strategy, direct the team and actively work inside your business to fix what’s broken and build what’s missing.
Who is this for?
You’re likely a good fit if:
-
You’re a founder or owner still “owning marketing”
-
You think you are getting left behind, especially with AI visibility and automations
-
You have a 1-3 marketers but no senior growth leadership
-
Agencies execute but no one owns the strategy
-
Revenue is growing — but unpredictably
-
You know there’s more upside in your funnel
If this sounds familiar, you don’t need more tactics. You need leadership.
Brand experience
My Expertise & Services
My most commonly requested services include
SEO & AI Search Optimisation (GEO)
When customers ask ChatGPT or Perplexity for recommendations, are you mentioned? I make sure you are. This is cutting-edge - most marketers haven't heard of GEO yet.
Performance Marketing
Multi-channel demand generation that drives qualified pipeline. I've managed budgets from £0 (bootstrapped DTC) to $2M (Microsoft), always with strict efficiency. PPC, LinkedIn, email, SEO -whatever works for your business.
Conversion & Retention
Traffic is pointless without conversion. I run CRO programmes that reduce friction and build retention-first strategies focused on repeat purchase, not discounting.
Fractional Leadership
Embedded as your Head of Growth. Senior strategy plus hands-on execution, immediate impact, no full-time overhead. Already working this way with multiple clients.
ABM & Outreach Strategy
Using LinkedIn to execute automated account-based marketing (ABM) campaigns with tools like Expandi.io to maximise engagement from strategic targets.
AI & Martech Automation
Implementing automation across lead generation, reporting, and profit optimisation to streamline commercial workflows
About me
I'm Lewis Davies, a Fractional Head of Growth with over 17 years driving profitable growth across B2B SaaS, DTC, and consumer brands.
I help businesses adapt to the AI search era whilst building systematic demand generation that delivers measurable results.
My specialisation is GEO (Generative Engine Optimisation) - making you visible when customers ask ChatGPT, Perplexity, or Google AI for recommendations. Most marketers haven't caught up to this yet.
I've managed enterprise marketing at Microsoft and Nuance (budgets up to $2M, delivering $7.59M in revenue), led a 6-person marketing team at Peter Jones Media working across a portfolio of investment brands, and founded a DTC lifestyle brand that I scaled from £0 to profitable exit. That brand - Chimineashop - taught me the power of product storytelling and building customer trust through content rather than paid acquisition. I achieved £10K+ monthly profit with zero paid media, purely through compelling storytelling and retention-first thinking.
That range of experience - B2B SaaS, DTC, enterprise, start-up, agency, team leadership—means I understand different business models and growth stages. I know what works and what's a waste of time.
Why Choose to Work with Me?
Advantages of using our Fractional Marketing Services
Enterprise Expertise Without Enterprise Cost
Immediate Impact,
No 3-Month Onboarding
Scale Up or Down as Your Business Needs Change
How We Work Together
I operate as an embedded Fractional Head of Growth.
That means I don’t sit outside the business offering advice. I work inside it — setting direction, leading execution and owning measurable outcomes.
Engagements are flexible depending on what your business needs:
Ongoing Fractional Model (Most Common)
-
1–2 days per week embedded into your team.
-
Strategic direction, performance oversight, team leadership and hands-on optimisation.
Intensive Growth Sprint
-
3–5 days per week for 4–6 weeks.
-
Designed to fix urgent issues, rebuild funnels, launch new channels or reset growth strategy quickly.
Diagnostic & Roadmap Engagement
-
A focused deep-dive into your funnel, channels and metrics — resulting in a clear 90-day growth plan.
Most clients begin with a 3-month commitment to ensure meaningful impact.
If we can’t identify clear commercial upside, we won’t proceed.
What people say
"Lewis has improved our lead flow by over 600% YoY with no paid media costs"
Tomono, Founder Tomono Sushi Party
"Exceptional service and outstanding results. They really understand our business needs."
Robert Phillips, SaaS Company CEO
"Our business has thrived thanks to their strategic fractional head of growth services. Great team to work with."
Sophia Anderson, E-commerce Entrepreneur
Get in Touch
Start Your Growth Journey